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Automation & Collaboration for Adobe graphics tools


Company Overview

Embrace develops automation, collaboration and orchestration solutions for the content creation industry (Automate-IT, Share-IT & Pulse-IT) and offers streamlined production platforms, with integrated panels and API control to extend Adobe video and graphics workflows.

The technology developed by Embrace is used extensively by promo and creative teams around the world to generate videos with graphics automatically and connect the creative departments efficiently with the rest of the production environment.

Our products are heavily used 24/7 by leading media groups such as A&E Networks, Arte, BCE, CANAL+ International, Eurosport-Discovery, DOCK10, France Télévisions, INA, Orange, Red Bee Media (part of Ericsson), RTL Group, SVT, TV2.

Adobe Integrations Overview

Embrace automates the workflow for digital motion graphics, visual effects and compositing as well as editing for video and audio, and can deliver to any format automatically. share-IT is a family of collaboration tools allowing the Adobe Photoshop & After Effects users to easily connect with leading MAM systems.

Automate-IT is a Promo Versioning Platform enables broadcasters and media services companies to package and deliver promos automatically.

Share-IT allows users of Adobe Photoshop & After Effects to easily connect with leading Media Asset Management systems.

Pulse-IT is the next-gen open Workflow Orchestration Solution enables users across organisations to simply manage, schedule, automate and supervise complex media workflows.

Key Differentiators

Media Companies who need to produce massively sophisticated trailers, promote and cross promote programs for their different brands and channels, in multiple languages, manage different time zones, and enhance the overall quality of content going to air should turn to Embrace to help them solve these challenges.

Our automation, collaboration and orchestration solutions streamline the user experience for editors, artists, and post-production professionals using Adobe video and graphics tools. An integrated pipeline means more efficient production, more scope for creativity, and a better end result.

Adobe Products we support:

  • Adobe After Effects
  • Adobe Photoshop