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Automation, Collaboration and Orchestration for Adobe video and graphics tools


Company Overview

Embrace develops automation, collaboration and orchestration solutions for the content creation industry and offers streamlined production platforms called Automate-IT, Share-IT & Pulse-IT, with integrated panels and API control to extend Adobe video and graphics workflows.

The technology developed by Embrace is used extensively by media groups and creative teams around the world to streamline operations, unleash creative talent and break silos within organizations.

Our products are heavily used 24/7 by leading media groups such as ABC News, A&E Networks, Arte, BCE, CANAL+ International, Eurosport-Discovery, DOCK10, France Télévisions, INA, Orange, Red Bee Media (part of Ericsson), RTL Group, SVT, TV5 Monde and TF1.

Adobe Integrations Overview

Embrace automates the workflow for digital motion graphics, visual effects, compositing, subtitling, as well as editing for video and audio and can deliver to any format or system automatically.

Automate-IT is a promo versioning platform enabling broadcasters and media services companies to package and deliver personalized videos automatically.
Share-IT allows users of Adobe Photoshop & After Effects to easily connect with leading Media Asset Management systems.

Pulse-IT is the next-gen workflow orchestration platform that unifies people, applications and creative processes across departments and includes extensions and control for Adobe tools.

Key Differentiators

Embrace automation, collaboration and orchestration solutions streamline the user experience for editors, artists, and post-production professionals to leverage and complement Adobe video and graphics tools. An integrated pipeline means more efficient production, more scope for creativity, and a better end result.

Adobe Products we support:

  • Adobe After Effects
  • Adobe Media Encoder
  • Adobe Photoshop
  • Adobe Premiere Pro