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Embrace produces software that automates systems and connects people.


Company Overview

Embrace produces software that automates systems and connects people.

The technology developed by Embrace is used extensively by promo and creative teams around the world to generate videos with graphics automatically and connect the creative departments efficiently with the rest of the production environment.

Our products are heavily used 24/7 by leading media groups such as ABC News, A&E Networks, Arte, BCE, BeTV, Brut, CANAL+ International, CNEWS, Council of the European Union, DOCK10, Eurosport-Discovery, DOCK10, France Télévisions, Groupe AB, INA, Nine Network, Orange, Red Bee Media (part of Ericsson), RTL Group, SVT, TF1, TV5MONDE.

Adobe Integrations Overview

Embrace automates the workflow for digital motion graphics, visual effects, compositing, subtitling, as well as editing for video and audio and can deliver to any format or system automatically.

Automate-IT is a promo versioning platform enabling broadcasters and media services companies to package and deliver personalized videos automatically.

Share-IT allows users of Adobe Photoshop & After Effects to easily connect with leading Media Asset Management systems.

Pulse-IT is the next-gen workflow orchestration platform that unifies people, applications and creative processes across departments and includes extensions and control for Adobe tools.

Embedded tools are Adobe extensions tailored to improve Adobe-centric video and graphics workflows.

Key Differentiators

Embrace automation, collaboration and orchestration solutions streamline the user experience for editors, artists, and post-production professionals to leverage and complement Adobe video and graphics tools. An integrated pipeline means more efficient production, more scope for creativity, and a better end result.

Adobe Products we support:

  • Adobe After Effects
  • Adobe Media Encoder
  • Adobe Photoshop
  • Adobe Premiere Pro