Thirty years ago, Avid broke new ground by reimagining content creation. Today, we’re reshaping the entire media value chain with powerful technology for creating, managing, storing, distributing, and monetizing film, television, news, sports, and music.
Our tools and platforms empower more than a million users and thousands of media enterprises to tell powerful stories and build better businesses. So you can capitalize on evolving audience demands for content to be consumed anywhere, on any device, on their time.
With enhanced collaboration, advanced automation, end-to-end integration, and workflow orchestration, Avid helps aspiring artists, creative professionals, production teams, and media enterprises thrive in the digital era.
Imagine being able to access your organization’s entire media library, share projects, and collaborate with other editors and content contributors from anywhere. With the MediaCentral platform and Avid NEXIS shared storage, you can do just that.
MediaCentral integrates with Adobe Premiere Pro as an interface panel and connector, enabling you to browse, search, access, and share projects and media across local and remote databases. Without ever leaving Premiere. Working in concert with Avid NEXIS, it eliminates workflow silos, connects tools and teams together, and empowers collaboration, so you can accelerate broadcast news, sports, and post production. From browsing media and phonetic search, to sending sequences to playback and multiplatform delivery, Avid lets you do it all from a common shared solution. All right in Premiere Pro.